During a September evening, actor Channing Tatum joined a star-studded lineup of guests including Isabelle Huppert, Oprah Winfrey, Kim Kardashian, and Linda Evangelista to celebrate the 15th anniversary of the Kering Foundation at the Four Seasons hotel in New York. The Foundation is dedicated to fighting gender-based violence and supports victims and survivors through various initiatives. The evening featured presentations about the charity’s achievements, exclusive performances, and a live auction to raise funds for future partnerships and projects.
Marie-Claire Daveu Pushes Kering Towards Sustainability
As the Chief Sustainability and Institutional Affairs Officer at Kering, Marie-Claire Daveu has led the company’s push towards eco-friendlier methods, such as using recycled materials and reducing carbon footprint. Daveu recognizes the importance of local and collaborative efforts in the pursuit of sustainability. Under her leadership, Kering has collaborated with organizations and governments to address regional challenges and create a sustainable global network.
Growth of Sustainability in Luxury Shopping
A 2022 Deloitte survey showed that sustainable factors influence 57% of luxury shoppers in making purchases. Luxury brands have responded to this demand by incorporating ethical sourcing and sustainable materials in their products to attract eco-conscious consumers.
Sustainable Initiatives in Kering Brands
Kering-owned brands such as Bottega Veneta and Alexander McQueen have embraced responsible cotton sourcing and water preservation in precious metal production. These initiatives reduce environmental impact while earning customer appreciation and setting an example for other fashion brands.
Kering Commits to Greenhouse Gas Emission Reduction
Kering pledged to reduce their greenhouse gas emissions by 40% by 2035, demonstrating the company’s commitment to sustainability. To achieve this goal, Kering will employ innovative strategies and collaborate with industry partners.
Gucci Launches Recycling Center in Italy
Gucci, a Kering subsidiary, established Italy’s first recycling center for high-end products in February. This initiative extends the lifecycle of luxury items through refurbishment and repurposing, leading to a more circular fashion economy and setting a precedent for other luxury brands.
Daveu’s Public Sector Experience and Collaboration Efforts
Having held various roles in the French government, Daveu attributes her abilities to drive change to her public sector experience, highlighting the importance of perseverance and collaboration. By fostering a strong network, sustainable change can be achieved and initiatives amplified.
Integrated Systems within Kering for Sustainable Practices
Daveu has implemented systems within Kering to ensure collaboration between creative, financial, and logistics teams regarding sustainable practices and regenerative solutions. This unified approach drives change and positions Kering as an industry leader in ethical and eco-friendly practices.
Luxury Fashion’s Commitment to Sustainability
Under Daveu’s guidance, Kering demonstrates that luxury fashion can commit to sustainability, which benefits both the environment and the brand’s image. By adopting sustainable methods, luxury fashion companies can inspire others in the industry to invest in environmentally responsible practices, creating a positive impact on the industry as a whole.
Frequently Asked Questions
What is the Kering Foundation?
The Kering Foundation is dedicated to fighting gender-based violence and supporting victims and survivors through various initiatives. It was established 15 years ago and engages in partnerships and projects aimed at achieving its goals.
Who is Marie-Claire Daveu?
Marie-Claire Daveu is the Chief Sustainability and Institutional Affairs Officer at Kering. She has led the company’s push towards eco-friendlier methods, such as using recycled materials and reducing carbon footprint. She also encourages local and collaborative efforts in the pursuit of sustainability.
How does sustainability influence luxury shoppers?
A 2022 Deloitte survey showed that sustainable factors influence 57% of luxury shoppers in making purchases. Luxury brands have responded to this demand by incorporating ethical sourcing and sustainable materials in their products to attract eco-conscious consumers.
What are some sustainable initiatives implemented by Kering brands?
Brands like Bottega Veneta and Alexander McQueen have embraced responsible cotton sourcing and water preservation in precious metal production. These initiatives reduce environmental impact while earning customer appreciation and setting an example for other fashion brands.
What is Kering’s commitment to greenhouse gas emission reduction?
Kering has pledged to reduce their greenhouse gas emissions by 40% by 2035. To achieve this goal, the company will employ innovative strategies and collaborate with industry partners.
What is Gucci’s recycling center initiative?
Gucci, a Kering subsidiary, established Italy’s first recycling center for high-end products in February. This initiative extends the lifecycle of luxury items through refurbishment and repurposing, contributing to a more circular fashion economy and setting a precedent for other luxury brands.
How does Daveu’s public sector experience contribute to Kering’s sustainability efforts?
Daveu’s experience in the French government has equipped her with the necessary skills to drive change, emphasizing the importance of perseverance and collaboration. By fostering a strong network, sustainable change can be achieved, and initiatives amplified.
What are the integrated systems within Kering for sustainable practices?
Daveu has implemented systems within Kering to ensure collaboration between creative, financial, and logistics teams regarding sustainable practices and regenerative solutions. This unified approach drives change and positions Kering as an industry leader in ethical and eco-friendly practices.
Can luxury fashion brands commit to sustainability?
Yes, under Daveu’s guidance, Kering demonstrates that luxury fashion can commit to sustainability, benefiting both the environment and the brand’s image. By adopting sustainable methods, luxury fashion companies can inspire others in the industry to invest in environmentally responsible practices, creating a positive impact on the industry as a whole.
First Reported on: bbc.com
Featured Image Credit: Photo by Emilio González; Pexels; Thank you!
