A lawsuit has been filed against Ubisoft, alleging that the company shared user data without consent. Trevor Lakes and Alex Rajjoub claim they discovered the data sharing when they purchased or downloaded games from Ubisoft’s website while logged into their Facebook accounts. This allegedly led to the revelation of their personal details such as names, occupations, and residences.
Ubisoft’s website allows users to log in using various social media accounts, including Facebook. The lawsuit contends that Ubisoft did not disclose on its website that users’ personally identifiable information would be captured through Pixel tracking software. The plaintiffs argue that this practice exposes subscribers’ information to unauthorized individuals with technical expertise.
The complaint specifies that the Pixel software could not be operational on Ubisoft’s website without direct action or knowledge from Ubisoft.
Ubisoft lawsuit over data privacy
Ubisoft is accused of knowingly disclosing information that allows ordinary individuals to identify what video games a specific person has purchased.
The alleged data sharing is said to violate several federal acts, including the Video Privacy Protection Act. The plaintiffs are seeking monetary damages for affected users and are demanding injunctive relief. This includes the immediate removal of the Pixel from Ubisoft’s website and obtaining direct consent from users.
They also want Ubisoft to anonymize video game titles in URLs and metadata and to hash Facebook user IDs in Pixel transmissions. The lawsuit has not yet reached class action certification, and the plaintiffs are seeking a trial by jury. Ubisoft has declined to comment on the ongoing legal matter.
