While iPad apps can be an ideal form of advertising, the consumer experience must be great in order to justify the download. Here are examples of major brands getting it right in these early days of the iPad.
Disney’s Magic iPad kingdom
Disney is one of the first big companies to really jump on the iPad with a slew of games and books designed specifically for the larger format. Popular Disney titles now showing on a 9.7-inch screen near you include AT&T myWireless Mobile to keep tabs on my wireless account and make payments.
As we become increasingly more reliant on our mobile devices to help run our busy lives, big companies are smart to create apps for their customers, and to offer them for free in most cases. A well-executed app can increase the reputation and visibility of any company, and may even serve as an incentive for a potential customer to choose one company over another who doesn’t offer an app.
Now if they could just all update them all for iPad…
