South Korean singer Jeon So-mi, aged 23, is soon to launch her own beauty brand, GLYF. This has sparked discussions among her followers regarding the product’s pricing. Despite some concerns about prices, there is widespread excitement for the launch of the beauty line, which boasts a variety of products aimed at tackling different skin issues.
GLYF’s key selling point is its commitment to using natural ingredients and promoting sustainability. Over the past year, Jeon and her team have worked diligently to create the brand’s product line, develop a dedicated website, and establish a unique aesthetic that reflects Jeon’s personal style.
The first product to be launched is a highlighter palette—an item of personal significance to Jeon due to its potential for promoting makeup creativity. Its range of colors and textures are designed to ensure every application is a unique experience.
Jeon So-mi’s journey into beauty industry
Jeon believes that through using the highlighter palette, users can explore and express their individual beauty.
However, the pricing of the highlighter palette, at 43,000 won ($31.90) for four shades, has caused mixed reactions amongst potential customers. This pricing is on par with high-end brands, and has raised concerns about value for money for a brand new to the market. Although the brand is under scrutiny over its pricing strategy, the allure of the products, coupled with Jeon’s personal endorsement, may entice makeup enthusiasts to give the products a try.
Some fans express a willingness to support Jeon’s venture, expressing hope that the high price indicates the quality of the products. These supporters have faith in Jeon’s commitment to the beauty industry and are optimistic about the brand’s future, believing that their investment in GLYF will be rewarded with exceptional products.
Jeon first rose to prominence by winning Mnet’s competition series “Produce 101” in 2016. After significant success in the music industry, both as a member of girl group I.O.I and as a solo artist, Jeon now aims to achieve similar milestones in the world of business with the launch of GLYF.
