Web design trends don’t just appear. They are based on the actual needs of online users at any given time. Those needs can range from making online browsing more useful, pleasant, or comfortable.
When the outer world changes, people seek stability and equilibrium. That’s our world right now, and the desire for stability and calmness is mirrored in the web design trends of 2022. Let’s examine five of these trends in web design more closely.
1. Immersive Image Design Can Motivate Customers’ Purchases
A recent report noted that people spend almost 3 hours each day on their phones and 12 hours on their computers. This time is likely spent on business, leisure, or simply chatting with others. The rest of their time is generally spent looking for information or shopping for products or services.
If you own or are constructing a website that sells a product or service, you should consider this. The most effective way to sell something is to let the customer “feel” it.
Displaying a product that allows a customer to “touch” it is possible. A designer must develop a realistic-looking digital environment. A blurring and filtering effect is used to merge the landscape photographs into digital content.
In this way, the designer can achieve a seamless transition from digital content to a natural setting.
2. Changing Typography to Accent Your Content
Website typography color, size, and style changes are frequently used as attention-getting methods. The web design trend is that text will also have motion. When applied to content, correctly placed and timed motion can make a website stand out from the crowd.
However, make sure to use text motion sparingly. In addition, you should only use it for the text you want the visitor to take special notice of.
3. Line Art Backgrounds as Guides
Years of website background trends have been tested by web designers. Recently, the emphasis has been on dramatic gradients. The popularity of video sliders and dark color schemes has also increased.
The trend of the future will be very different.
Line art will be used to both generate aesthetic appeal and to guide visitors. Directing a guest does not require arrows or finger-pointing. A similar impact can be achieved with more abstract patterns that suggest rather than point.
Formless shapes may appear just decorative at first, yet they subtly guide the visitor’s attention through the text. With so many ways for consumers to scan a page, it’s no surprise that subtle line art increases website engagement.
4. Interactive Graphics Mean More Context
Most commercial site designs have three primary goals: attract, engage, and convert.
Anyone can learn how to get and keep visitors’ attention. Start by making essential elements look interactive. For instance, buttons can change or you could animate them when a visitor hovers over them.
Whatever you do, be creative. There are times you’ll want a visitor to stop and learn more about something rather than continue towards a goal. Therefore, to get a visitor to pause, replace scrollable content with a slideshow.
To urge users to stop scrolling and engage with important content, incorporate clear controls for that purpose.
5. Positive Color Palettes Attract Visitors
In the past, designers would worry over the exact color to evoke an emotion in a visitor. It’s no secret that colors may evoke particular emotions depending on their setting. However, what is the underlying theory?
In reality, various elements come into play. You have the color’s shade. In addition, you have its contrast with other website colors, the viewer’s culture, and the context in which it appears.
Therefore, a dash of yellow can make you cheerful. However, using it throughout a website is unlikely to make you a happy consumer or lead to a conversion. Therefore, use a color scheme that promotes a friendly, but not overly exuberant experience.
Keep Up With the Times
When a new design trend emerges, you shouldn’t avoid it. Instead, work to understand its rationale and accept the adjustment.
Furthermore, you don’t even have to leave your comfort zone. There are some excellent pre-made sites available that follow the newest trends. In addition, you can simply change or repurpose any earlier version.
Finally, take time to research the design possibilities. Look at website providers and professionals. Don’t be afraid to try new trends.
As the world and its people go through changes, they will be looking for changes in their online experiences. Therefore, do your best to go with the trends rather than stay behind with your comfortable old habits.
Image Credit: Mikael Blomkvist; Pexels; Thank you!
