Don’t let it confuse you, the free Vanity Fair Hollywood iPhone app (free) is not an app version of the magazine itself, it is a tool to create a 2010 Oscar pool. If you are one of those Academy Award addicts who throws a party every year for what has become a national event, this iPhone app’s for you. You wouldn’t go to a Super Bowl party without the ESPN iPhone app, so don’t be caught at your Oscar party without the Vanity Fair app.
Simply predict your favorites to take home a gold statuette and invite your Facebook friends to join in. There is a built-in Facebook chat section so you can heckle your friends when you are higher on the prediction leader board. You can also create your own group by inviting your Facebook friends, similar to any sports betting pool.
The iPhone app has a very thorough news section, including photos and videos from the 2009 ceremony. I would hope they update this section with live coverage the day of the event, but I don’t see any information posted that they will do so.
If you must, you can also check out the blatant advertising of the L’Oreal Gift Bag section of the iPhone app; supposedly this section will include giveaways so you, too, can be like an Academy Award attendee and have some swag from the Oscars.
