Tamara Rasberry is President & CEO of Rasberry Consulting, LLC. Her focus is on helping small businesses and individuals create and maintain brand awareness via new media and image consulting. Tamara’s motto is “YOU are your brand.” As such, she teaches that branding is done not only through websites, marketing materials and social media channels but also through your personal style and presentation. To learn more, please visit her website, http://rasberryconsulting.com. You can also find Tamara on Twitter at @msrasberryinc.
As an image consultant, I help people develop their sense of personal style when it comes to makeup, wardrobe and overall presentation. I am very hands-on with my clients, but there are definitely a few iPhone apps that make my job easier and make it easier to convey certain ideas and images to my clients, whether or not I am with them. Here, I share with you five iPhone apps that I have found to be very useful. The best part is they’re FREE!
Instagram is a photography app that allows you to not only take photos but to apply a variety of filters to them (ex. making the photo appear brighter or in black & white.) This comes in handy particularly when taking post makeup application shots or headshots. You can also set the app to save the photos in your camera roll. It will save both the original and filter-applied versions.
Pinterest allows you to create virtual pin boards and “pin” various photos that you take. The best use of this app for an image consultant is to create inspirational vision boards using categories such as fashion, beauty, makeup, client recommendations, etc. Let me warn you, it can be addictive.
Makeup Simulator allows you to show your client what various makeup looks could look like on them. You can use a photo from your photo library or take one. The app then analyzes the face and you can apply foundation, blush, eyeliner, etc. The major downside is that the included foundation shades don’t offer much diversity, but you can create a custom shade so it’s not all bad.
FIDM/Fashion Institute of Design & Merchandising allows you to keep up to date on fashion related news and trends. This app gives you access to news topics such as Fashion News & Events. My favorite feature is the blog section; which includes the ‘Fashion Club’ and a Student Video section. FIDM is a renowned school and they are offering quite a lot of interesting information via this app.
Evernote is a great app for business in general, but in particular for the busy image consultant it allows you to catalog notes, photos, websites etc. – anything that inspires you! You can save information for general use, reference and/or to share with clients.
Find more beauty and fashion iPhone apps.
Check out Tamara’s Appolicious App Library.
