Alphabet Inc., under the banner of Google, is set to launch enhanced business and enterprise services for Google Workspace. This step seeks to foster growth in its AI service revenue and strategically posit Google in the race against competitors like Microsoft, who also propose custom-made AI services.
The company’s evolving strategy embraces the potential held by its AI tools, notably the possibility to transform mainstream applications like Docs and Gmail with AI integration, particularly Duet AI. This innovative tool is designed to boost user productivity while underscoring Google’s dedication to progressive AI advancements.
Duet AI integration promises various benefits including the power of transforming user experience, increasing productivity, and voice-activated features across all Google Workspace tools. Along with user advantages, Duet AI presents a significant opportunity to streamline internal procedures, resulting in a reduced time spent on administrative tasks.
Google Workspace also offers flexible subscription plans for businesses to choose the one that best catifies to their needs. The ‘Business’ and ‘Enterprise’ plans are designed to support seamless remote work and collaboration, with features varying based on business size and complexity. This aligns with Google’s decision to integrate innovative systems into existing services via new mobile applications and subscription tiers for Google One.
Google is also venturing into developing open-source AI models, the Gemma family, specifically designed for developers and researchers. This move aims to nurture tech innovators by offering meaningful incentives and could potentially reshape the competitive dynamics of the market. Google grants $300 credits freely to new developers and presents science researchers with an opportunity to apply for project grants as high as $500,000.
Following these announcements, Alphabet’s shares rose by 1%, stabilizing at $142.55 on Wednesday. The company’s stock has experienced substantial growth, over 55%, over the last year.
