{"id":238114,"date":"2024-11-11T07:30:00","date_gmt":"2024-11-11T00:30:00","guid":{"rendered":"https:\/\/newsreports.com\/?p=238114"},"modified":"2025-01-28T16:52:52","modified_gmt":"2025-01-28T09:52:52","slug":"starbucks-revive-los-mensajes-escritos-a-mano-en-los-vasos","status":"publish","type":"post","link":"https:\/\/newsreports.com\/es\/starbucks-revive-los-mensajes-escritos-a-mano-en-los-vasos\/","title":{"rendered":"Starbucks revive los mensajes escritos a mano en los vasos"},"content":{"rendered":"<p>Starbucks est\u00e1 recuperando un toque personal en sus pedidos al revivir la pr\u00e1ctica de escribir manualmente en los vasos. El CEO Brian Niccol anunci\u00f3 que la compa\u00f1\u00eda proporcionar\u00e1 Sharpies a los baristas, permiti\u00e9ndoles escribir los nombres de los clientes o notas personalizadas en los vasos. Esta tradici\u00f3n nost\u00e1lgica hab\u00eda sido reemplazada en gran medida por etiquetas adhesivas durante la pandemia.<\/p>\n<p>Niccol cree que este peque\u00f1o gesto puede mejorar la experiencia del cliente y hacerla m\u00e1s especial. Tambi\u00e9n habl\u00f3 sobre los planes para diferenciar mejor la experiencia en la tienda de los pedidos m\u00f3viles, lo que podr\u00eda significar reservar los mensajes escritos a mano para quienes visiten los caf\u00e9s.<\/p>\n<p>Niccol estim\u00f3 que Starbucks necesitar\u00e1 comprar alrededor de 200,000 Sharpies para esta iniciativa.<\/p>\n<h2>Regresan los mensajes escritos a mano<\/h2>\n<p>Kris Malkoski, CEO de un segmento en Newell Brands, la empresa matriz de Sharpie, expres\u00f3 entusiasmo por la colaboraci\u00f3n, se\u00f1alando que est\u00e1 alineada con la misi\u00f3n de Sharpie de fomentar la creatividad.<\/p>\n<p>Esta iniciativa es parte de un esfuerzo m\u00e1s amplio de Niccol para renovar la experiencia de Starbucks. Los planes incluyen interiores m\u00e1s acogedores, el uso de tazas de cer\u00e1mica para los clientes que consumen en la tienda, un servicio m\u00e1s r\u00e1pido y opciones de bebidas m\u00e1s personalizables. La comunidad de Starbucks ha reaccionado con opiniones variadas.<\/p>\n<p>Algunos empleados mencionaron que a\u00fan usan marcadores en sus tiendas y, aunque a veces puede ser dif\u00edcil leer la letra de sus compa\u00f1eros baristas, esto agrega un elemento divertido a su jornada laboral. El regreso de las notas escritas a mano en los vasos representa el compromiso de Starbucks de combinar la eficiencia moderna con toques personales. La compa\u00f1\u00eda busca reavivar la calidez y la conexi\u00f3n que muchos clientes asocian con la marca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks est\u00e1 recuperando un toque personal en sus pedidos al revivir la pr\u00e1ctica de escribir manualmente en los vasos. El CEO Brian Niccol anunci\u00f3 que la compa\u00f1\u00eda proporcionar\u00e1 Sharpies a los baristas, permiti\u00e9ndoles escribir los nombres de los clientes o notas personalizadas en los vasos. Esta tradici\u00f3n nost\u00e1lgica hab\u00eda sido reemplazada en gran medida por [&hellip;]<\/p>\n","protected":false},"author":15892,"featured_media":141376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[23249],"tags":[],"class_list":["post-238114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Starbucks revive los mensajes escritos a mano en los vasos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsreports.com\/es\/starbucks-revive-los-mensajes-escritos-a-mano-en-los-vasos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks revive los mensajes escritos a mano en los vasos\" \/>\n<meta property=\"og:description\" content=\"Starbucks est\u00e1 recuperando un toque personal en sus pedidos al revivir la pr\u00e1ctica de escribir manualmente en los vasos. 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