Bud Light’s HFL iPhone app doesn’t deserve a high-five

Finally, an iPhone app for everyone I ever knew who had an elaborate 10-step handshake that I could never figure out. Not to project so loudly, but Each high-five uploaded to the free iPhone app can be rated for “Difficulty,” “Creativity” and “Awesomeness,” and really, some of these videos are pretty awesome. As noted above, I was never able to put together a super-cool handshake/high-five, but that doesn’t mean I can’t admire the many others who have.

The HFL app sorts the high-fives by latest, most awesome, most difficult, most creative, and by location. All good options, but you can also search by keywords; for instance, if you want to see high-fives with animals. It is surprisingly deep for an iPhone app about high-fives.

The actual point of the iPhone app isn’t just to share your brodown with your fellow fivers, though; it’s to compete for points to be crowned the champion of the HFL. If you’re rated highly, you’ll earn more points. It’s unclear what you’ll win if you’re the inaugural HFL champion, but bragging rights for having the best high-five in the country aren’t a bad place to start.

My main gripe with the iPhone app is that the sign-up process is cumbersome, and at times simply broken. First of all, it seems strange that an app about posting videos of you high-fiving requires all sorts of personal details, such as your address and phone number; but even when you’ve entered in all of that information, you’ll find that sometimes the app will still deny your application. Unfortunately, it often doesn’t tell you why you’ve been denied, leaving you to twist in the wind as you try and fill in fields again, hoping to stumble on the error on the form.

That aside, if you’re really into high-fives and competitions involving them, The Bud Light HFL is a pretty nice start-up. The videos load quickly and are mostly entertaining; now, if they could just find a way to make signing up easier.

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