While a new version of the subscription-based app
While the free app doesn’t offer as many features as paid competitors including the $4.99 BabyBump iPhone application, the ability to use the 9.7-inch screen size of the iPad to provide life-sized representations of a baby in the womb is a nice touch.
Brandweek is reporting that Hello Baby is an “experimental” element in Pampers’ $53 million annual advertising initiatives.
Two new BlackBerries, but where are the apps?
Research In Motion this week is unveiling two new devices – the BlackBerry Bold 9650 and the BlackBerry Pearl 3G. Of course, the world seems to me more fixated on a lost iPhone prototype these days.
It wasn’t too long ago when BlackBerries were synonymous with smart phones. How did RIMM lose its glory? To answer that question, take a quick look at how it is competing in the app space. While there will soon be more than 200,000 iPhone apps and 40,000 Android apps, RIMM believes in “quality of quantity” and has only a small fraction of apps available in the BlackBerry App World store.
In the app world, as in other walks of life, quality and quantity are not always mutually exclusive. As Apple reminds us each day, there are apps for everything specific to everybody. Limiting choices in this realm is corporate folly.