I love Advertising Age and I read it daily to keep abreast of media and marketing news, so it pains me to say that the newly-released app Ad Age Latest News is a dud.
Ad Age Latest News has a streamlined user interface (UI) and allows users to customize the toolbar with the site sections they read most frequently. The articles include accompanying art and the app features Twitter integration to tweet article links and in-app email. That all sounds great, right?
If the app was free, this review would be favorable, but at $1.99, the apps features just don’t measure up. Mostly, this is because Ad Age’s mobile site is one of the best I’ve seen. Not only does adage.com offer video, it also includes all of the site’s content—things the app version does not have. The mobile interface has a great UI, featuring transparent drop down menus for accessing other portions of the site. And this you can get for free.
In my mind, Ad Age Latest News’ only selling point is its ability to cache stories for offline reading, a nice perk for business travelers on the go. But even with offline reading, $2 is a stretch.
